Longleat is adding a thoughtful new twist to its Christmas celebrations this year, with Santa and his elves learning Makaton to help make the festive season more accessible for visitors who use alternative communication methods.
The Wiltshire attraction has woven Makaton into its popular Santa Train experience, building on the estate’s wider efforts to improve accessibility. Recent changes across the park include the introduction of sensory maps, clearer signage and sensory bags, all designed to support guests who may find busy environments challenging.
Makaton, a system combining speech with signs and symbols, can be a vital tool for people who struggle with verbal communication. Longleat’s team received their training from Better Communication Together CIC, a freelance tutor and ambassador for The Makaton Charity.
Jess Kinsey, Longleat’s Assistant Operations Manager – Attractions, said the update was a natural progression.
“We aim to improve our Santa Train each year, and this time we wanted to bring our accessibility in line with the wider work happening across the park,” she said.
Head of Operations Scott Ashman added that enhancing inclusivity remains at the heart of Longleat’s plans.
“As part of our Accessibility group, it’s fantastic to see these measures being built into the guest experience. We want every visitor to feel comfortable and included, and we’re committed to doing everything we can to achieve that.”
Looking ahead to next year, Longleat has confirmed the introduction of a Sensory Day for the 2026 Festival of Light. This special day will feature reduced visitor numbers across the park, Santa Train and Safari Bus, as well as fewer guests on House Tours. Music will be switched off, and lighting will be adapted so displays can be enjoyed comfortably during daylight and evening.
The estate has also formed a new partnership with Nimbus Disability, allowing guests in need of essential support to make use of the Access Card.
More details can be found at the Longleat website.
