Outrage as Cadbury’s Freddo bars rise from 25p to 30p with the firm blaming brexit for the increase.
Mondelēz, who own Cadbury, blamed the price hike on ‘foreign exchange pressures’ following the vote to leave Europe.
Fans of the popular Freddo bar have taken to social media to express their outrage at the increase in price.
The food company announced in January that it would be pushing up the price of the chocolate bar, in a move that it said was necessary “to ensure we can keep people’s favourite brands on the shelf and look after the 4,500 people we employ in the UK.”
According to data from Vouchercloud, the price of Freddo’s today should only be 15p based on inflation since 2000.
Freddos were originally launched in the mid-90s and cost just 10p. In 2010 they went up to 17p, and in 2014 the price was raised again to 25p.
Vouchercloud said that if Freddo prices continue to rise at a consistent rate, by 2030 one of them will set you back 38p – significantly more than the 20p it would cost if the price had risen in line with inflation.
A spokeperson for Mondelēz said: “It is well reported that food and drink manufacturers have been experiencing increasing input costs for some time which, coupled with recent foreign exchange pressures, are making food products more expensive to make.
“We have, and continue to, carry these increased costs within our business as much as possible, because our priority is to keep our brands as affordable as we can. Ultimately it is the retailer who sets the price in store.”
