A new strategy outlining how Swindon’s economy could grow over the next five years has been approved by councillors.
The Economic Growth Plan, endorsed by Swindon Borough Council’s Cabinet on 4 March, sets out a framework aimed at encouraging investment, supporting businesses and creating new jobs across the borough.
The document brings together several strands of development policy – including infrastructure, regeneration, skills and economic development – into a single plan intended to guide Swindon’s future growth.
Council leader Jim Robbins recently visited Panattoni Park Swindon to share details of the draft strategy with James Watson, Development Director at Panattoni.
The site, built on the former Honda manufacturing plant, is considered a key part of the town’s economic future. The plan highlights the development as central to the next phase of advanced manufacturing in Swindon, with potential to attract businesses in areas such as clean energy, component production and defence supply chains.
Panattoni Park is one of the largest industrial redevelopment opportunities currently underway in Europe.
The plan also points to Swindon’s strong economic position. The borough currently generates more than £10 billion in Gross Value Added and ranks among the most productive areas in the UK when measured by economic output per hour worked.
Combined with its location along the M4 corridor, offering direct links to London and Bristol, the strategy suggests Swindon is well placed for continued growth.
However, the document also acknowledges challenges that need to be addressed, including skills shortages, pressure on infrastructure, regeneration of the town centre and attracting younger workers to live and work in the area.
Seven priority themes are identified in the strategy, including business investment, regeneration, infrastructure, skills development, the green economy and community wealth building.
Key sectors highlighted for future growth include advanced and sustainable manufacturing, financial and professional services and defence-related industries.
Town centre regeneration through the Heart of Swindon vision is also listed as an important part of strengthening the town’s appeal to investors.
Councillor Robbins said the plan provides a clear direction for the borough.
He said: “Swindon has a long history of responding to change and building on its strengths. This Economic Growth Plan sets out how we intend to support businesses, attract investment and create the right conditions for growth.
“We already have one of the most productive economies in the UK, which provides a strong foundation for the future. Our focus now is on strengthening key sectors, investing in skills and ensuring our town centre and major employment sites are ready to support emerging industries.”
Speaking about the redevelopment of the former Honda site, he added: “Panattoni Park is a significant part of that future. The redevelopment provides an opportunity to attract advanced manufacturing and clean energy companies while supporting high-quality employment.”
James Watson said the company welcomed the council’s approach to economic development.
He said: “It was great to meet Jim last week and to be presented with a copy of the Economic Growth Plan. It is an impressive document which really sells Swindon as a progressive place where businesses can thrive.
“We are incredibly grateful for the support we have received from the council in helping to ensure the successful redevelopment of the former Honda plant.”
He added that construction work is progressing well, with the first building now reaching practical completion and ready for occupation.
Panattoni has already invested around £300 million into the project as part of an overall development expected to reach £900 million, with the scheme predicted to create thousands of jobs for local people.
