Swindon Borough Council have today announced a deal to bring a new Premier Inn hotel to Swindon.
Whitbread PLC, the owners of Premier Inn, have agreed terms with the Council to acquire the former Aspen House site in Regent Street, opposite The Savoy pub, for the development of a Premier Inn hotel.
A full planning application is expected to be submitted in November.
The £17m development will comprise a new 197 bedroom Premier Inn arranged over eight storeys, with a steakhouse restaurant at ground floor level and 42 car parking spaces.
Councillor Dale Heenan, Swindon Borough Council’s Cabinet Member for the Town Centre, said: “Whitbread, the UK’s largest hospitality company, has purchased the former Aspen House site in Regent Street, and over the next 12 months, residents and businesses will see a visible difference with construction starting on a new Premier Inn hotel and steakhouse.
“This deal has been quietly worked on for nearly a year and is hugely positive news for Swindon. It clearly demonstrates that, step by step, we are making real progress in sorting out the regeneration of our town.
“The Council is committed to making the town centre a popular and thriving destination. Slowly but surely, progress is happening on the first new office development in 20 years, the North Star leisure complex, restoring the Mechanics’ Institute, the £30m new Bus Boulevard, a new larger theatre and art gallery, a new Hilton by Hampton near the train station, and the new £25m Town Investment plan.”
Peter Lawson, from Planning Consultancy Turley, said: “Whitbread’s investment in this key site will assist in regenerating the upper part of Regent Street and will boost footfall both during the daytime and into the evening to the benefit of Swindon town centre as a whole”.
