A major new marketing partnership has been announced for Designer Outlet Swindon as the shopping destination looks to strengthen its position in the region’s retail market.
BWP Group has been appointed to oversee the full-service marketing operation for Frasers Plus Designer Outlet Swindon, with plans to drive visitor growth and raise the profile of the outlet centre.
The agency will work alongside the centre’s onsite management, property and asset teams to deliver an integrated marketing strategy designed to boost footfall and commercial performance.
Designer Outlet Swindon is home to a wide range of well-known brands including Ralph Lauren, Tommy Hilfiger and Guess.
The appointment marks another significant client win for BWP, which has expanded rapidly in recent years and already works with several major retail and leisure destinations across the country.
Its portfolio includes destinations such as Trafford Centre, Lakeside, Eldon Square and Livingston Designer Outlet.
Richard Beasley said the Swindon outlet represented a significant opportunity for the agency.
“Frasers Plus Designer Outlet Swindon is a prominent destination with distinctive heritage and an exceptional retail line-up,” he said.
“We know how to create marketing that gives destinations real energy, real standout and real commercial impact.”
The partnership also strengthens BWP’s wider relationship with Frasers Group, which continues to expand its presence within the outlet and retail destination sector.
The announcement comes as competition between retail and leisure destinations continues to intensify, with shopping centres increasingly focusing on events, branding and visitor experience to attract customers.
