Labour councillors in Swindon are pushing for a major shake-up in local bus travel, with a proposal aimed at making journeys cheaper for young people while improving access for older residents.
The motion, tabled for discussion at Full Council, calls on Swindon Borough Council to explore the introduction of a £1 capped bus fare for residents aged between 11 and 21. It also proposes extending evening travel access for senior citizens who currently benefit from concessionary passes.
Supporters say the move could help remove barriers that prevent young people from travelling to education, training and early employment opportunities.
While bus usage in Swindon has begun to recover following the sharp drop seen during the pandemic, figures suggest passenger numbers remain around 23.5 per cent lower than they were in 2010.
Labour councillors argue that affordability remains a significant factor behind the slower recovery.
The proposed £1 fare cap would aim to reduce travel costs for younger passengers, something councillors believe could make a noticeable difference for families already facing pressure on household budgets.
The plan also links to wider ambitions within the council’s Bus Service Improvement Plan, which sets out goals for a network that is reliable, accessible and affordable while supporting efforts to reduce car use.
Alongside the youth fare proposal, the motion suggests extending the evening use of concessionary bus passes for older residents. At present, free travel for pass holders is limited later in the evening, which some councillors say can restrict participation in social events and community activities.
Councillor Jim Robbins, Leader of the Labour Group, said the proposal is intended to make public transport work better for residents across different age groups.
He said: “Labour is stepping up with practical, targeted proposals that will make a real difference for young people across Swindon. A £1 fare cap is a simple intervention that removes barriers and widens opportunity.
“Our Fairer, Greener and Better missions guide our work, and this proposal reflects that approach. It supports families, helps reduce inequality, encourages greener travel and ensures public transport works for everyone.”
As part of the motion, councillors are asking for a feasibility study to assess how the proposal could be introduced. The study would examine financial and operational implications, potential funding opportunities and how the scheme might affect young people’s access to education, training and employment.
Labour councillors are also calling for closer engagement with local bus operators, including The Swindon Bus Company and Stagecoach, to explore how the proposals might work in practice.
Councillor Robbins said discussions with operators would be key to delivering improvements.
He added: “We have a strong relationship with the bus companies and we are keen to work with them on these plans, as well as on their ambitions to electrify the bus fleet in Swindon and make sure the network serves residents properly.”
The motion will be debated by councillors at an upcoming Full Council meeting.
