Swindon’s Jazzbones Creative has been busy helping a leading UK buying group polish up its image with a brand refresh, three new websites, and a marketing campaign that has already delivered results.
Minerva Furniture Group, based in Corsham and celebrating 35 years in business, turned to Jazzbones for help modernising its online presence. The project included building a new main website, alongside two separate sites to promote Minerva’s biannual trade shows held at Telford International Centre – a key fixture in the furniture sector’s calendar.
As well as bringing the branding up to date, Jazzbones developed a complex members-only area for Minerva’s main site and designed the show websites to include exhibitor booking and visitor registration.
The Jazzbones team have also taken over social media and marketing for the shows, already seeing strong engagement following their work on the spring event.
Stacy Nicholas, office manager at Minerva, said: “Our old websites were tired and no longer fit for purpose, so we wanted a modern, fresh look. The team at Jazzbones have been excellent – very responsive and always available to help. They’ve built three very complex sites and we’re really happy with the results.”
Her colleague Amanda Marshall added: “Jazzbones ran a big campaign for the spring show, covering all the advertising in trade publications. They’re now building momentum for the October event, and the benefit is that all of our marketing is consistent, professional and matches our website.”
Nathan Sandhu, Jazzbones’ founder and creative director, said:
“It’s been great working with Minerva, especially as the group celebrates its 35th year. We had to move quickly ahead of the spring show to rebuild both the main website and the event site. Off the back of that success, we’re now running a full marketing strategy for the autumn show including print, online advertising, email campaigns and social media.”
Minerva’s refreshed image marks a new chapter for the group, setting the scene for future growth while ensuring its shows continue to be a highlight for the industry.
The next Minerva Autumn Furniture Show takes place at Telford International Centre on 8–9 October 2025.
For more about Minerva Furniture Group, visit www.minervafurnituregroup.co.uk.
For Jazzbones Creative, visit www.jazzbones.co.uk.
