As summer gets into full swing, shoppers at Frasers Plus Designer Outlet Swindon are being encouraged to stop for a moment, reflect on the months ahead and even give their future selves a little encouragement.
The outlet has launched Letters to Your Summer Self, an interactive installation inviting visitors to write a postcard outlining what they hope to achieve, experience or enjoy before summer draws to a close.
Whether it’s finally booking that long-awaited holiday, spending more time with family, making memories at festivals or simply enjoying more sunny days outdoors, the campaign is designed to celebrate the simple pleasures of the season.
To mark the launch, everyone who writes their summer wish on an official campaign postcard, completes their name and email address, and posts it into the dedicated Summer Self post box by Sunday, 20 July, will be entered into a prize draw to win £300 to spend across participating brands at Frasers Plus Designer Outlet Swindon.
Visitors can also earn an additional competition entry by sharing a photograph or video of the installation on Instagram or Facebook and tagging @SwindonOutlet.
After the competition closes, the display will remain in place until 23 August, continuing to encourage shoppers to write messages to their future selves and leave positive affirmations, inspirational quotes and summer reflections for others to enjoy.
The colourful display is expected to grow throughout the holidays, creating what organisers hope will become a community celebration of local hopes, ambitions and happy moments.
Charlotte King, Marketing Manager at Frasers Plus Designer Outlet Swindon, said: “Summer is often the season people look forward to all year, but it’s also one that passes incredibly quickly.
“‘Letters to Your Summer Self’ encourages visitors to take a moment to think about what they really want from the months ahead, while creating something that celebrates the hopes, ambitions and experiences of our local community.
“We hope shoppers enjoy reading one another’s messages just as much as contributing their own, and that the installation becomes something that evolves throughout the summer.”
The installation can be found outside Rituals in the West Mall and is open now. The competition closes on 20 July, with the winner due to be selected the following day.
For many, it may only take a few moments to write a postcard. But by the end of the summer, it could serve as a reminder of promises kept, memories made and perhaps even a £300 shopping spree.
