Swindon’s Designer Outlet has added another major name to its fashion line-up with the opening of a new Belstaff store.
The British heritage fashion brand has opened a 1,500 sq ft store at Frasers Plus Designer Outlet Swindon, bringing its range of menswear, footwear and accessories to shoppers at outlet prices.
Founded in 1924, Belstaff is known for its distinctive outerwear, craftsmanship and association with adventure, having built an international reputation for combining practical clothing with timeless British design.
The new store stocks Belstaff’s signature outerwear alongside contemporary collections and everyday fashion, giving shoppers the chance to pick up pieces from the long-established brand for less.
The arrival of Belstaff adds another premium name to the outlet’s growing fashion offering, joining brands including Polo Ralph Lauren, BOSS, Tommy Hilfiger, Calvin Klein and Reiss.
Sean Castle, Centre Manager at Frasers Plus Designer Outlet Swindon, said: “We’re delighted to welcome Belstaff to Frasers Plus Designer Outlet Swindon.
“It’s a fantastic addition to our fashion line-up and gives visitors the opportunity to shop one of Britain’s most recognised heritage brands at outlet prices. We know Belstaff has a loyal following, and we’re excited to welcome both existing fans of the brand and shoppers discovering it for the first time.”
Sara Thabet, Brand and Marketing Director at Belstaff, said: “Belstaff is a brand with an incredible heritage and reputation for timeless style, so we’re thrilled to bring it to Frasers Plus Designer Outlet Swindon.
“Whether you’re already a fan of Belstaff or discovering the brand for the first time, we look forward to welcoming visitors through the doors.”
The opening adds to the outlet’s appeal as a shopping destination for visitors from Swindon, Wiltshire and the wider South West, with free parking, cafés and restaurants and easy access from the M4.
The new Belstaff store is now open to shoppers at Frasers Plus Designer Outlet Swindon.
