Four years after closing all their stores, Toys R Us is set to make a comeback to UK high streets.
It has been announced that the company behind the brands relaunch in Australia and New Zealand, Toys”R”Us ANZ, have signed a long-term exclusive licence agreement to run digital and physical retail commerce for Toys”R”Us® and Babies”R”Us® in the United Kingdom.
Toys”R”Us ANZ plans to start selling UK shoppers online over the next few months, initially from existing operations in Australia, whilst it works to establish local teams, offices and logistics facilities during 2022 and 2023.
Dr. Louis Mittoni, CEO and Managing Director of Toys”R”Us ANZ, said: “Tailoring our successful Australian relaunch plan to the UK echoes the success of other e-commerce ‘platform play’ businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, processes, partner relationships and brands into new countries. Since Toys”R”Us’ return to Australia in June 2019, we have scaled quickly as customers returned to the much-loved brand and our e-commerce model has proven its success.
“My team and I are looking forward to developing technical and commercial relationships with UK-based vendors and partners and to engage with the many loyal Toys”R”Us former customers and fans in the UK.”
