Starting this Saturday, kind-hearted shoppers in Swindon are urged to participate in an in-store fundraising campaign aimed at aiding medical research on food allergies.
For the fourth consecutive year, Tesco has partnered with The Natasha Allergy Research Foundation, donating 10p from each purchase of Tesco own-brand Free From products in Swindon stores and online from June 3rd to June 11th.
The funds raised will enable Natasha’s Foundation to further their research, minimising the risks of food allergies and enhancing the quality of life for millions affected.
Additionally, the campaign seeks to increase awareness in Swindon about the significance of understanding food allergies and clearly labeling ingredients that may trigger allergic reactions.
Tanya and Nadim Ednan-Laperouse OBE founded Natasha’s Foundation in 2019, driven by the heartbreaking loss of their daughter, Natasha, who tragically succumbed to a fatal allergic reaction from a baguette containing unlisted sesame seeds.
Tanya Ednan-Laperouse OBE expressed her gratitude, stating, “We’re thrilled that Tesco is supporting us for the fourth year running, helping us raise essential funds to deliver our mission to #MakeAllergyHistory and better the lives of up to 3 million people in the UK living with food allergies.”
Sue Couter, Campaigns Manager for Healthy and Sustainable Diets at Tesco, enthusiastically shared, “We are delighted to continue supporting the important work of the Foundation. There are now more than 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens. We welcome shoppers in Swindon to try these products while helping to raise money for a fantastic cause.”
