In an effort to combat hygiene poverty throughout Wiltshire, Tesco has partnered with charitable organisation In Kind Direct and key suppliers Unilever, Kimberley Clark, Essity, and Haleon, renowned for their household brands like Radox, Persil, Andrex, Bodyform, and Sensody
From now until the 3rd of October, Tesco customers can play a crucial role in this initiative. For every two purchases of selected essential hygiene products, a third identical product will be generously donated directly to the charity.
This partnership represents the first of its kind, uniting manufacturers from diverse product categories with a charitable partner to provide vital products to communities. All donated items will be distributed by In Kind Direct, an organisation collaborating with thousands of charitable entities, including community groups, food banks, and schools.
Rosanne Gray, CEO at In Kind Direct, expressed, “Making tough choices every day between food, life essentials and rent is the reality for far too many people. We are delighted that the leadership of Tesco and Unilever has catalysed a partnership, and we look forward to welcoming new partners so that together we can make a difference in communities.”
A recent study conducted by In Kind Direct in collaboration with YouGov earlier this year revealed alarming statistics. It found that 19% of adults in the south of England admitted to either themselves or someone in their household going without hygiene products such as shampoo or deodorant in the past six months. This distressing statistic includes 9% who had to forgo purchasing toothbrushes or toothpaste.
Claire De Silva, Head of Community at Tesco, highlighted the significance of supporting communities in acquiring essential items. She remarked, “It’s really important to us that we are able to support even more people in our communities to get the essential items, and this partnership enables us to help when it’s needed. It is incredibly important to challenge the stigma of hygiene poverty, as it affects over 9 million people in the UK.”
