Swindon Borough Council has unveiled a wide-reaching plan that looks set to redefine how the local authority serves its residents over the coming years. Dubbed Swindon 2028, the proposal, published ahead of the Cabinet meeting on Wednesday 9th July, outlines what could be the most significant transformation of council services in a generation.
At its heart, the plan aims to reshape the way Swindon operates — placing people first, shifting towards prevention over reaction, and improving access to services through local partnerships and smarter use of digital technology.
The initiative is a direct response to both changing demands across the borough and the stark financial pressures facing councils nationwide. But rather than cut back, Swindon is looking to innovate. From the way support is accessed, to how services are designed and delivered, the Council hopes to create a simpler, more joined-up and financially stable organisation — one that can meet modern needs without compromising its future.
Councillor Emma Bushell, Deputy Leader and Cabinet Member for Organisational Oversight, believes the time for bold action is now. “This transformation will deliver better outcomes for residents while also securing the Council’s long-term financial sustainability,” she said. “Swindon 2028 sets out a clear ambition: to build a resilient, future-ready Council that lives within its means and is shaped around the needs of the people we serve.”
The plan is structured around six “major shifts” in how the council functions:
- Tackling problems earlier to reduce crisis situations
- Strengthening local neighbourhood teams and partnerships
- Making it easier for people to access support in person, locally and online
- Giving council staff the right tools to do their jobs more effectively
- Using data more intelligently to guide decisions
- Ensuring the financial future of vital public services
Sam Mowbray, Chief Executive of Swindon Borough Council, also stressed the importance of collaboration: “Our Swindon 2028 programme is a shared ambition, not just for how the Council operates, but for how we work alongside our residents, partners, and each other.”
“This is a significant change,” he added, “but it’s one we will deliver with our communities at the centre.”
The coming months will see further consultation and co-design with residents, council staff, and local organisations. The goal is to develop detailed delivery plans throughout 2025, with transparency and partnership central to the Council’s approach.
For more information, or to read the full Cabinet papers and Case for Change, visit: Swindon Borough Council
