In a move to improve health outcomes for Swindon’s youngest residents, Swindon Borough Council has launched the Early Years Oral Health Inequalities Project. This community-driven initiative aims to address alarming disparities in dental health among children from some of the borough’s most deprived areas.
With tooth extraction rates among five- to nine-year-olds in Swindon surpassing the regional average by 50 per cent, the Council’s Swindon Plan identified a critical need for early intervention in oral health. By focusing on families with young children aged one to five, the project reaches groups most at risk of dental health issues, including families experiencing poverty, homelessness, and those from South Asian communities. Children with special needs, as well as migrant and asylum-seeking families, are also being prioritised to ensure Swindon’s dental health services are accessible to all.
At the heart of the initiative is an emphasis on preventive care and education. Dental specialists provide free toothbrushing packs, demonstrate effective hygiene techniques, and direct families in need of immediate assistance to dental access centres. “Good oral health is fundamental to a child’s overall wellbeing,” noted Councillor Paul Dixon, Cabinet Member for Children’s Social Care. “The Council is committed to ensuring all children can access the tools and education necessary for healthy teeth, no matter their background. This collaborative approach with our community partners is already making a difference.”
To date, the project has reached over 200 parents and children in community groups, and organisers plan to expand into further neighbourhoods in the coming months. Ensuring inclusivity, the project offers translated materials in more than 15 languages, with translators assisting in sessions, making it easier for all families to participate.
Mia O’Sullivan, Women’s Engagement Lead at the Harbour Project, praised the team’s recent visit: “The session was insightful, covering everything from brushing techniques to healthy eating. Parents were delighted to learn about dental hygiene practices they weren’t aware of, and we’re eager to continue this collaboration.”
Local parent and programme participant Rasha added: “The session was amazing and answered so many questions. I now feel confident in finding dental care for my family.”
Lucy McArthur, Clinical Director for Community Dental Services at GWH, underscored the significance of these efforts: “Good oral health prevents tooth decay and gum disease and is essential for overall wellbeing. We’re thrilled to support this campaign, ensuring access to support and guidance for those who may not have a regular dentist.”
The Early Years Oral Health Inequalities Project will continue its outreach, with upcoming visits scheduled for groups across Swindon, including the Little Troopers in Penhill.














