Swindon is a town that is constantly bashed both from within and also those that moan and groan from afar however it is also a town brimming with independent businesses that offer exceptional service, quality, and value all year round.
With Christmas just around the corner, now is the time to support these local gems, who play such an integral role in our community.
Today, The Swindonian proudly launches the Shop Local in Swindon campaign, encouraging everyone to make a conscious effort to shop locally this festive season. Follow the hashtag #SwindonChristmas for all things merry and bright happening in our town.
From local events and unique places to explore, to seasonal offers and hidden treasures, we want to showcase everything that gives Christmas in Swindon its special charm.
We are not just talking the Town Centre or Old Town, Swindon boasts an incredible variety of independent cafes, jewellers, gift shops, and attractions, ensuring that your Christmas shopping experience will be nothing short of magical.
Why not visit one of the local favourites for that perfect Christmas gift, enjoy a hot drink from a cosy cafe, or take a festive trip to STEAM for a family day out? Shopping local means more than just ticking off your Christmas list—it’s about supporting your neighbours, friends, and the wider Swindon community.
Every pound spent locally helps keep our town vibrant and thriving. Whether it’s a handmade gift, a beautifully crafted piece of jewellery, or even a simple coffee, your support means everything to these small businesses.
So, as you plan your festive shopping, think local first. Let’s make this Christmas a joyful celebration for everyone in Swindon—shoppers and business owners alike. Keep an eye on #SwindonChristmas to discover the best of what our town has to offer this season.














