inSwindon BID have this week launched #ShineOnSwindon, a new campaign in support of all businesses across the town centre that have remained open throughout the Covid-19 pandemic and have since reopened from 15th June onwards.
Visitors to the town centre will see a number of initiatives launching with the aim of bringing a fresh approach to promoting the town centre and the many businesses within it.
Mark Rogers, BID Manager for inSwindon BID said, “#ShineOnSwindon will enable us to continue interacting with visitors to ensure Swindon town centre remains a destination of choice for business, shopping and leisure.
“We know that for many of our retailers, face-to-face customer experience is a key selling point, and certainly for our high volume of independent retailers. Projects that provide more immersive and visual experiences, whilst live events cannot take place, are the obvious choice. It’s vital that we continue to support our businesses during this challenging time and continue to adapt with them and for them.”
#ShineOnSwindon will support one of the four key BID objectives ‘Better Promoted’ – which aims to promote a vibrant town centre with different campaigns throughout the year, to increase visitor numbers to the town.
For more information, please visit www.swindontowncentre.co.uk
