Fiona Scott, a seasoned media and PR expert, recently made an exciting addition to her team at Scott Media, and she didn’t have to look far for the perfect candidate – her stepdaughter, Lauren Roberts.
As the founder of Swindon-based PR agency Scott Media, Fiona recognised the need to expand her team to meet the demands of her growing client base. Enter Lauren, who joins Fiona and her virtual assistant, Hannah Edwards, initially dedicating two days a week to the agency, with plans for a more extensive role in the future.
Fiona, who established Scott Media 16 years ago following a successful career in print and broadcast journalism, expressed her enthusiasm for having Lauren on board. “It will be a steep learning curve for her, but I know Lauren is more than capable, and she is very keen to get going,” Fiona remarked. “She has all the raw talent needed to make a great PR professional, and I am very excited that she has come on board.”
For Lauren, working in PR marks a new chapter in her career journey. After taking a break from employment for a year following the birth of her son, Oliver, she is eager to return to the workforce and rediscover her creative side. Despite initially planning a career in journalism after completing A-levels in Art, Media Studies, and English Literature, Lauren ventured into finance, managing a credit control team with a fuel company before transitioning back to her passion for creativity.
“After A-levels, I wasn’t sure about going to university, so I took a gap year and ended up getting a full-time job in a loan company, which then led me into credit control,” Lauren shared. “I realised going back to a full-time role wouldn’t work for my family because I wanted something more flexible, and then this opportunity with Fiona came up. It’s great because it gives me the chance to rediscover my creative side, and I am really enjoying the challenge.”
Scott Media specialises in providing PR support to businesses and entrepreneurs across the UK. With Lauren’s addition to the team, the agency is poised to continue its legacy of excellence in delivering top-notch PR services to its clients.
For more information about Scott Media and its services, visit Scott Media’s website.
