Dobble and Great Western Railway (GWR) joined forces by inviting customers on board #TheGameTrain to make summer holiday travel more enjoyable for families, and to get ‘More People Playing More Games More Often’.
The initiative saw one of Asmodee’s most famous games, Dobble, being showcased on board a number of GWR services to and from London Paddington towards some of the UK’s greatest holiday destinations this week.
Those travelling on certain routes on Tuesday 23rd August were offered the opportunity to play the game on board for free, keeping children ‘EnterTrained’, and adults stress-free.
Dobble provides endless fun for families of all ages to enjoy, while also reducing everyone’s screen time and encouraging everyone to socialise together.
Asmodee Head of Marketing, James Arnold, said: “We wanted to find a way to ease summer holiday stress and make travelling more enjoyable, not only for parents but also for the children. That’s how we came up with the idea of a game day onboard Great Western Railway trains.”
Six Game Trains ran through various parts of the GWR network on Tuesday 23 including the 12:02 London Paddington to Bristol Temple Meads, 12:48 London Paddington to Bristol Parkway, 14:00 Bristol Temple Meads to London Paddington and the 14:51 Bristol Parkway to London Paddington – all of which called in to Swindon station.
GWR Head of External Communications, Dan Panes, said: “We have some of the most inspiring destinations on our network, which are perfect for a family trip during the school holidays. We are incredibly grateful to Dobble for ‘EnterTraining’ our customers of all ages on our services, getting their Great Western Adventure off to an exciting start. It was fantastic to have them on board.”
