England footballer, Raheem Sterling, has teamed up with Lucozade Sport to launch its latest drink – Cherry Kick – which aims to inspire millions of people with an ‘Always Believe’ slogan featured on every bottle.
The new cherry flavoured drink features Raheem Sterling’s signature and face on the bottle as he becomes the first male footballer to appear on a Lucozade Sport bottle, following in the footsteps of Lionesses Steph Houghton and Nikita Parris.
Sterling is the latest England player to become a Lucozade Sport ambassador and Cherry Kick celebrates the player’s “Always Believe” mentality.
Sports and exercise drinks brand Lucozade Sport has designed the drink to contain carbohydrates and electrolytes to enhance hydration and help maintain performance during endurance exercise.
England international, Raheem Sterling, comments,”Teaming up with Lucozade Sport, which has such a strong heritage in English football having worked with so many iconic players, is a brilliant moment for me. The drinks have always supported me throughout my career so to have my own Cherry Kick flavour with my face on the bottle feels surreal!”
“Hopefully the message on the bottle – Always Believe – will inspire not just footballers but everyone to have faith in whatever journey they are on and achieve their personal goals.”
Tom Bell, Head of Marketing at Lucozade Sport, comments,”Lucozade Sport is really proud of its partnership with England and to team up with one of the nation’s best players in Raheem Sterling. We’ve been supporting England football since 2008 and this is the next chapter with Raheem leading the charge to bring football home at the next tournament.”
Lucozade Sport has a long heritage in football and has been the official hydration partner for the England Men’s Team since 2008. Its current ambassadors include two-time boxing heavyweight champion of the world Anthony Joshua and England netball captain Serena Guthrie.
Lucozade Sport Cherry Kick (500ml) is available at retailers nationwide and is priced at £1.19 each, with multi-packs (4x500ml) available for £4.
For more information on Cherry Kick, visit www.lucozadesport.com.
