Optimum, a leading professional services company, has taken a bold step in simplifying the complexities of accountancy and tax by launching ‘Optimum Live!’, an insightful talk show.
The Swindon-based accountancy and law firm’s monthly broadcasts, featured on YouTube and Facebook, aim to shed light on various aspects of financial management for businesses.
With three episodes already aired, ‘Optimum Live!’ delves into the intricacies of the Chancellor’s Autumn Statement and its implications for businesses and individuals. Another episode explored the tax regulations related to Christmas gifting and provided tips on personal tax planning for the upcoming year.
Optimum Live! is an interactive experience for viewers, allowing them to post comments and ask questions during the live broadcast. For those unable to tune in live, the shows are available later on Optimum’s YouTube channel.
Michael Blaken, Accounts Director at Optimum, explained the motivation behind the initiative, stating, “We wanted to offer an extra level of support to our clients, the majority of whom are small business owners, as well as the wider business community.” He added, “We pick different topics each time and chat through the ins and outs, hopefully giving some useful information to anyone watching, as well as the opportunity to ask questions. The shows last for about an hour, and we also use excerpts to put out on our social media channels, again with useful information.”
Optimum, known for its expertise in property law, plans to introduce episodes dedicated to commercial and residential conveyancing issues in the future.
Optimum Live! prides itself on being completely unscripted, adding authenticity to the discussions. Created by Visual PR and hosted by its founder, Chris Dawes, the show features interviews with experts from the Optimum team, including Michael Blaken, co-director Rob Stokes, and Head of Assurance and Accounts Hannah Matthews.
To stay informed and subscribe to Optimum Live!, viewers can visit the YouTube channel here or follow Optimum on Facebook here.
