High street retailer Primark could be set to launch a new click and collect service – allowing its shoppers to order online for the first time ever – as it prepares to launch its revamped website later this month.
The new website will allow customers to see what clothes are in stores right instead of shoppers having to head to social media to find out what is on offer in store.
Ruling out online ordering to be delivered to homes, John Bason, finance director of Primark’s owner, Associated British Foods told Reuters it wouldn’t be financially viable for the business.
“You can’t get our value by delivery to home, it’s as simple as that,” he said.
Talking about the possibility of introducing the new click and collect service on the new site Mr Bason said: “We’re making the digital move forward in a very big way in both the UK and the rest of Europe. That will generate sales and profits for us. Does this give us a capability to move further forward? Well let’s have a look at that.
“If there was an e-commerce opportunity for us, it will probably be more in the area of click-and-collect.”
