Renowned motorsports commentator and presentation trainer, Chris Dawes, is looking to revolutionise the business world with his latest venture.
With his extensive experience as a trainer, commentator, and awards host, Chris has seamlessly combined his skills to create Visual PR. This new venture will operate alongside Open Dawes Training, providing commercial organisations with a unique and interactive way to elevate their communications.
Visual PR offers businesses the opportunity to engage their audience through interactive, live, or ‘as-live’ conversational broadcasts, reminiscent of chat show-style formats. These captivating broadcasts can be hosted on company websites, YouTube channels, and various social media platforms.
Moreover, they can be transformed into audio-only podcasts, condensed into short-form clips for social media content, and even serve as evergreen links for distribution in related correspondence. The ultimate goal is to empower businesses to create regular programs that foster engagement and connection with their audiences.
With Visual PR, companies can unlock a whole new level of communication, forging stronger connections with their target audience. Chris Dawes has once again proven his ability to innovate and deliver exceptional solutions, paving the way for businesses to thrive in the digital era.
“Visual PR is a totally new way of reaching audiences, and complements existing PR and marketing communications and strategies,” said Chris.
“By using this style of video and audio communications, businesses maximise integrity, authenticity and engagement, and can be in control of how their information is received and perceived.”
These shows, broadcasted from Chris’s virtual studio, can feature interviews, discussions, demonstrations, behind-the-scenes tours, and more. With the ability to host multiple guests from anywhere in the world, the shows provide a dynamic platform for engaging audiences. Additionally, other video clips can be incorporated to enhance the overall experience.
The concept of Visual PR originated from Chris’s lockdown initiative, Castle Combe TV (CCTV), which gained popularity on YouTube and social media channels. By hosting motorsports shows for Castle Combe Circuit and inviting renowned guests like Tiff Needell, Chris kept the passion alive for racing enthusiasts.
Chris added: “The programmes we make can be broadcast live, or the chat-show conversations recorded then sent out ‘as live’ via the clients’ own YouTube and social media platforms. We already have organisations excited by Visual PR, signing up for monthly, fortnightly, or weekly shows, because this is a totally new way of reaching audiences. In the crowded marketplace of digital communications, this makes it a game-changer. The stats we have for viewing, retention, and listening figures speak for themselves.”
For more information about Visual-PR visit www.visual-pr.co.uk or for Open Dawes Training, visit www.opendawestraining.co.uk. To find out more or arrange a ‘behind the scenes virtual studio tour’, call 01793 915110 or email enquiries@visual-pr.co.uk
