McDonald’s is rolling out its loyalty scheme nationwide this week after a successful first trial in a few select stores.
The move means customers can earn points on their spending at the fast-food chain, which they can then redeem on free food, including Big Macs, or donate them to charities including Children in Need, FareShare and Ronald McDonald House Charities.
MyMcDonald’s Rewards will be available for customers to sign up to from July 20th via the McDonald’s App, where they will earn 100 points for every £1 they spend.
Every penny spent equates to 1 point and there are rewards available for customers to treat themselves to. Customers will be able to start earning and redeeming their points from July 20th.
When 1,500 points have been collected, customers can choose between the following items:
- Small Fries,
- Mini McFlurry
- Regular McCafe
- Side Salad
- Hashbrown
- £1.50 donation to charity
When 2,500 points have been collected, customers can redeem one of the following:
- Double Cheeseburger
- Bacon Mayo Chicken
- Vegetable Deluxe
- Cheesy Bacon Flatbread
- Medium Fries
- £2.50 donation to charity
When customers have collected 4,000 points, the following items can be redeemed:
- 6 Chicken McNuggets
- Big Mac
- McChicken Sandwich
- Double Sausage and Egg McMuffin
- Premium Salad
- £4 donation to charity
Michelle Graham-Clare, Senior Vice President and Chief Marketing Officer, McDonald’s UK and Ireland said: “We’re incredibly excited to launch the MyMcDonald’s Rewards scheme in the UK.
“As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to our brilliant charity partners , which we know will make an incredible difference to the lives of many thousands of young people and families across the country. We were delighted with the response from customers during our recent trial and I am so pleased we’re able to launch nationwide today.”
