A Swindon-based podcast aiming to demystify PR and support businesses in building their brand has achieved a significant milestone, surpassing 4,000 downloads.
Launched in December 2021 by Fiona Scott, founder of Scott Media, ‘PR not BS with Fiona Scott’ has aired more than 70 episodes, attracting listeners globally.
Fiona, with a background in journalism, initiated the podcast to offer SMEs insights into PR strategies and gaining media traction. Her guests include journalists, PR professionals, and small business owners.
The podcast, released twice a month, has now exceeded 4,100 downloads, reaching audiences across various continents, notably in the United States and South Africa.
“I’m delighted by the positive reception of the podcast,” said Fiona. “My goal was to create a platform discussing the practical benefits of PR for businesses, enhancing their visibility and credibility with their audiences.
“I also aimed to dispel misconceptions surrounding PR. It’s not about smoke and mirrors; it’s about consistent effort. By implementing tips from myself and my guests, businesses can effectively navigate the competitive online and offline landscape.”
In addition to the podcast, Fiona has launched a YouTube channel, ‘Reel PR with Fiona Scott’, featuring interviews with PR and marketing experts, alongside business owners sharing their PR success stories and sector-specific advice.
Fiona’s top five podcasts were:
- Do you feel safe in Wiltshire? Guest, former police officer Mike Rees
- No BS PR predictions – solo podcast with Fiona
- PR Brilliance from national journalist Jill Foster
- Understanding the story of a trans woman, with guest Katie Neeves
- How do you get your products in front of journalists? Guest, Nicola Snell.
For more information on ‘PR not BS’ and subscription details, visit https://scottmedia.uk/podcast/ or to discover more about Scott Media at https://scottmedia.uk/.
