Lilt, the carbonated soft drink produced by The Coca-Cola Company is being rebranded nearly 50 years after it was launched.
The pineapple and grapefruit flavored drink that was first introduced in the UK in 1975, was only ever sold in a handful of countries other than the UK, including Ireland, Gibraltar and the Seychelles.
The “totally tropical taste” will remain as the drinks company stressed that the drink’s taste and ingredients have not been changed.
“Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love,” said Fanta brand manager Charlotte Walsham
The new Fanta Pineapple & Grapefruit 330ml cans, 500ml and two-litre bottles were now being rolled out across the UK.
