Lidl has been named cheapest supermarket in The Grocer’s ‘Super Grocer 33’ for the third time in a row – beating six major retailers, including Aldi.
The ‘Super Grocer 33’ index compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be £15.44 cheaper than Morrisons, and a whopping £27.88 cheaper than the most expensive retailer, Waitrose.
As part of the monthly analysis, The Grocer compares prices of items on shopping lists across the nation, from fresh produce such as milk and grapes, to deodorant, and branded items including Cadbury Fruit & Nut and Hovis bread.
Lidl offered the lowest price for 27 products, of which they were exclusively cheapest for asparagus tips, Cadbury Fruit & Nut, feta, honeydew melon, and tomato purée.
Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “Our belief has always been that no one should have to pay a premium for good food and we have an unwavering commitment to provide our customers with the best products at the lowest possible prices.
“Whether it is fresh produce, staple shopping list items or a must-have product from the Middle of Lidl, customers can be sure that they are getting the best value when they shop with us.”
Supermarket Ratio Price Summary Price compared to Lidl
| Lidl | £46.58 | |
| Aldi | £47.44 | +86p |
| Asda | £56.38 | +£9.80 |
| Sainsbury’s | £57.79 | +£11.21 |
| Tesco | £58.33 | +£11.75 |
| Morrisons | £62.02 | +£15.44 |
| Waitrose | £74.46 | +£27.88 |
*Lidl offered the lowest price for 27 products – five were cheaper than other supermarkets, while the other 22 were price matched.
