Mike Ashley’s Fraser Group has stepped in to save the gym and sports chain from closing, buying the chain it of administration for £37million.
Frasers released a statement this morning advising ‘it had bought certain assets relating to the DW gym and fitness business, including certain stock.’
It is understood that the name DW Sports is nt included in the sale and the sports stores and gyms will be rebranded under the Everlast brand.
It is not yet clear if all of the locations will remain open but the deal is expected to retain nearly 1,000 of the 1,700 jobs that were at risk when the chain went into administration at the start of this month.
