Local Business Improvement District (BID) company, inSwindon BID have announced a rebranding for the Town Centre, to give the BID area its own refreshed visual identity.
The aim of the initiative is to modernise the look and feel of the destination, to get people thinking differently about Swindon’s Town Centre and all it has to offer.
The rebrand will include a new name ‘Town Centre inSwindon’ along with a creative new logo and high-tech website giving a more cohesive approach as well as enhancing the customer experience.
inSwindon BID Director, Anita Bellinger, says, “The new branding has several different audiences to consider, from our local community, to businesses and tourism.
“We hope it will be an integral part of the exciting new chapter for the Town Centre in Swindon, which is just starting to reveal itself as being home to many remarkable makers, designer, artisans and pioneers.
“Displaying iconic art murals, outdoor theatre performances and interactive trails, accessible to all. With support from the community and welcomed visitors all our independent and national businesses, and dedicated services, will have a platform for their business models to shine from and a Town Centre brand to be proud to use.”
The first stage of the transition to the new name and log was to launch the new website www.swindontowncentre.co.uk.
Once the changes have been completed it is hoped that users will receive a bespoke shopping experience with a filtering system for easy to find businesses and services, up to date news, offers and events tailored to the customer’s needs.
Businesses will also have the opportunity to communicate directly with their customers on the interface.
