In a surprising move ahead of the UEFA European Football Championship this summer, Highways England has put forth a proposal to utilise motorway gantries across the country to broadcast live matches from the tournament.
This ambitious plan aims to ensure that football fans travelling on the motorways don’t miss out on the excitement of the EURO 2024 games while on the move.
The UEFA EURO 2024 tournament, scheduled from 14th June to 14th July 2024, promises to be a thrilling event for football enthusiasts worldwide. With matches taking place across various cities in Europe, including Berlin’s Olympiastadion hosting the final on Sunday, 14th July 2024, anticipation is running high for England’s chances of lifting the trophy.
Among the highlights of the group stage matches are England’s fixtures, with the Three Lions facing off against Serbia on 16th June, Denmark on 20th June, and Slovenia on 25th June. With England’s passionate fanbase eager to support their team, Highways England sees this as an opportunity to enhance the fan experience for travellers on the road.
Alf Lores Poojki, spokesperson for Highways England, expressed the agency’s commitment to ensuring that football fans across the nation can catch the action live, stating: “We understand the excitement and anticipation surrounding England’s matches in the UEFA EURO 2024. As avid supporters ourselves, we don’t want people travelling around the country to miss out on the thrill of cheering for their team. By displaying the matches on motorway gantries, we aim to bring the excitement of the tournament to motorists, enhancing their journey experience during this exciting time.”
While the proposal is still in its early stages, Highways England is working closely with relevant stakeholders to explore the feasibility of implementing this innovative idea. With the potential to transform motorway travel into a football viewing experience, this initiative reflects Highways England’s commitment to innovation and enhancing the overall journey for road users across the UK.
As football fever grips the nation, Highways England’s proposal to showcase EURO 2024 matches on motorway gantries could revolutionize the way fans experience the beautiful game while on the move.
