Excitement fills the air in South Marston as GEL Studios proudly announces the launch of Museum & Art Swindon’s fresh website and brand identity. This collaborative endeavour between the creative minds at GEL Studios and the museum marks a significant leap forward for Swindon’s cultural landscape.
Following an illuminating Pillars Branding Workshop at GEL Studios, where the team endeavoured to modernise and realign the brand’s overarching message, Museum & Art Swindon emerged with a revitalised look and feel that truly captures its essence. The vibrant design reflects the organisation’s renewed vigour and its commitment to fostering a dynamic community hub while advocating for inclusivity. Employing a striking colour palette and a multi-layered logo design, the creative wizards at GEL Studios ensured accessibility remained paramount, intertwining subtle nods to Swindon’s storied heritage throughout the brand’s aesthetic.
With the brand transformation complete, GEL Studios embarked on crafting a new website, meticulously tailored to deliver an engaging, intuitive, and informative online journey for visitors, both seasoned and new. Thoughtfully designed with diverse user needs in mind, the website boasts a clear and cohesive layout, ensuring seamless navigation across every digital nook and cranny. Among its array of enhancements are an online merchandise store and a secure donation portal, streamlining the process for the Swindon community to show their support for this cherished institution.
The unveiling of the new brand and website stands as a testament to the unwavering dedication of both Museum & Art Swindon and GEL Studios to enriching the local community and promoting accessibility within the realm of arts and culture.
GEL Studios, a distinguished, B-Corp-certified creative agency nestled in the heart of Swindon, prides itself on delivering impactful solutions through strategic vision, boundless creativity, and collaborative partnerships that pave the way for enduring success.
Discover the new website at: www.museumartswindon.com
Carly Smith, Creative Director at GEL Studios, shared her insights into the project: “We set out to craft an identity for the new museum that resonates deeply with its purpose and significance. The branding journey centred on Museum & Art Swindon’s positioning within the community and its contributions to the cultural landscape. From its awe-inspiring collections and exhibitions to the expertise of its curators and the allure of its new venue, every facet was meticulously considered.
“Guided by the vision of creating a vibrant destination, this ethos shaped key branding decisions from the project’s inception. The spirited and inclusive colour palette exudes energy and reflects our commitment to accessibility, while the layered elements pay homage to Swindon’s rich heritage, an integral part of the new identity. It’s been an absolute joy working on this project for a beloved local institution. As members of the Swindon community ourselves, we take great pride in our role in shaping the next chapter of Museum and Art Swindon’s legacy.”
