GEL Studios has been appointed as an ambassador for Clean Creatives, a rising movement of PR and advertising agencies committed to severing ties with the fossil fuel industry.
As a B-corp certified creative agency, GEL Studios has long prioritised environmental responsibility and community welfare in its operations. Their recent relocation to a modernised 300-year-old farmhouse, redesigned with renewable materials and a focus on energy efficiency, has sparked conversations across the local business community. This new role as an ambassador is a natural progression in their ongoing efforts to promote sustainability.
By joining Clean Creatives, GEL Studios has committed to refusing any future contracts with fossil fuel companies. This pledge covers firms involved in the extraction, processing, transportation, or sale of oil, gas, and coal. It also extends to utilities and cooperatives that rely heavily on fossil fuels for electricity, as well as entities that support fossil fuel infrastructure through funding or industry associations.
Graeme Leighfield, Managing Director of GEL Studios, shared his perspective on the initiative: “Climate change and environmental issues are personal and pressing concerns for me, especially as a parent and leader within a team of young families. Our role as an ambassador for Clean Creatives aligns perfectly with our values. We aim to be a leading example in Wiltshire, demonstrating how businesses can make impactful changes for the future. We’ll continue to generate ideas, publish our work, and host seminars to further raise awareness.”
The Clean Creatives movement seeks to amplify the voices of scientists, young activists, and frontline communicators by removing fossil fuel propaganda from the communications landscape. This approach hopes to bring greater focus to the urgent demands for climate action.
To learn more about GEL Studios and their commitment to sustainability, visit www.gelstudios.co.uk.
