Swindon Designer Outlet Village is set to welcome two fantastic new additions, bringing even more variety and excitement to the shopping experience in Rodbourne.
Shoppers can soon look forward to discovering the inspiring world of Ravensburger, BRIO, and ThinkFun, alongside the new colourful Smiggle store
Ravensburger, BRIO & ThinkFun: Inspiring Learning and Fun for All Ages
The renowned Ravensburger brand, easily recognised by its iconic blue triangle, is a European leader in games, puzzles, arts and crafts, as well as German-language children’s and youth books. Ravensburger’s products are designed to inspire fun, encourage learning, and create precious moments shared between children, families and friends. Their core values of enjoyment, education, and togetherness shine through every item, promising something special for every household.
Joining Ravensburger at the new store will be the beloved Swedish brand BRIO. Known internationally for its classic trains and railway toys, BRIO also produces toddler toys, games, and construction sets. With a clean, simple design and a focus on imaginative play, BRIO encourages children to explore, learn and build happy childhood memories that last a lifetime.
Complementing these two brands will be ThinkFun, an American company famous for its brain and logic games. Dedicated to learning through play, ThinkFun’s range of games offers an early learning advantage by engaging young minds and creating fun family moments. Their mission to ignite curiosity and empower children through play makes this a perfect fit for the new outlet store.
Smiggle: Bringing Colour and Fun to Swindon Shoppers
Also set to open is the ever-popular Smiggle, the ultimate destination for colourful and trendy school, birthday and leisure essentials. From backpacks and drink bottles to gift packs and quirky keyrings, Smiggle is known for its unique and fun products that brighten up everyday life.
Originally founded in Melbourne, Australia in 2003, Smiggle quickly grew to become a household name, joining the Premier Investments Limited retail group in 2007. The brand has since expanded globally, with stores across the UK, Ireland, New Zealand, Singapore, and Malaysia.
While it is not yet confirmed whether the new Smiggle store will replace the existing unit in Swindon’s Parade or be an additional location, there have been rumours of the town centre unit being converted into a Black Sheep Coffee Shop. Shoppers are advised to keep an eye out for further updates.
What This Means for Shoppers in Swindon
The arrival of these stores at Swindon Designer Outlet Village promises to enrich the shopping landscape with a blend of creativity, education, and fun for all ages. Whether you’re looking for engaging toys and games that foster learning or stylish, vibrant accessories and gifts, these new stores will have something to delight everyone.
