Swindon’s ongoing regeneration project took another step forward this week as Council Leader, Councillor Jim Robbins, swapped the council chamber for a spade to help green up Fleming Way. As part of the ambitious £33 million transformation of the area, Cllr Robbins planted a ‘Sunset Boulevard’ cherry blossom tree at the eastern end of the revamped road, marking a significant milestone in the town’s efforts to create a more welcoming and environmentally friendly gateway.
The redevelopment of Fleming Way will see a new bus interchange replace the outdated and uninspiring bus station. The project will also see the introduction of dedicated cycleways and public open spaces designed to enhance the overall appeal of the area. In total, 173 semi-mature trees and an impressive 23,000 shrubs will be planted along the route, ensuring a greener and more vibrant environment for residents and visitors alike.
Speaking at the tree-planting, Cllr Robbins said: “I don’t think you could describe me as having green fingers, but I was absolutely delighted to be asked to plant a tree as part of the work to transform Fleming Way into the Bus Boulevard. It was the icing, or cherry, on the cake to find out the tree was a ‘Sunset Boulevard’ and I am sure it will add some vibrant colour to the scheme when it is in full bloom.”
The scheme extends beyond Fleming Way, with new trees and shrubs also set to be planted in The Parade and other key public spaces. The improvements will not only brighten up the town centre but will also enhance biodiversity by supporting local wildlife.
Crowders Nurseries, the company responsible for sourcing the trees and shrubs, has carefully selected a variety of plant species known for their ability to absorb carbon and contribute towards cleaner air. Among these are Tibetan cherry trees and Himalayan birch trees, chosen for their striking colours and environmental benefits. Instant hedging will also be incorporated, creating much-needed greenery in the heart of Swindon.
In addition, shrubs such as Cornus sanguinea ‘Midwinter Fire’—renowned for its striking orange branches—have been selected for their resilience in dry conditions, while berry-producing trees including the crab apple (Malus ‘Evereste’) and bird cherry (Prunus padus) will provide natural food sources for local wildlife.
With work accelerating on-site following earlier delays caused by utility diversions, the Council remains committed to pushing forward and delivering the transformation as swiftly as possible. Cllr Robbins added: “I can’t wait to see the finished scheme and the benefits it will bring to bus users, cyclists, and pedestrians. Once complete, we will be in a position to demolish the outdated bus station, which does little to create a welcoming environment as you come into town.”
