National charity Family Action’s recent research reveals the harsh reality faced by UK families this Christmas.
A staggering 1 in 7 parents or carers surveyed express their inability to afford presents for their children due to financial constraints. The impact extends further, with a quarter struggling to buy gifts for grandparents and nearly a quarter facing challenges in purchasing presents for their partners.
The financial strain is also affecting mental health, with 54% of parents/carers acknowledging that Christmas worries will negatively impact their well-being. Over a third anticipate seeking external support with finances. Moreover, almost half (47%) expect to be in debt after Christmas 2023, with 29% still paying off debt from Christmas 2022.
Family Action’s Response: Launching their annual ‘Make Theirs Magic’ campaign, Family Action aims to alleviate Christmas struggles for families. The campaign includes the Family Action Christmas Toy Appeal, providing emotional and practical support to over 60,000 families nationwide.
- 14% of parents/carers can’t afford gifts for their children.
- 25% can’t afford gifts for grandparents.
- 24% can’t afford gifts for their partners.
- 20% will go without heating their homes this Christmas.
David Holmes CBE, Chief Executive of Family Action, said: “Every family deserves comfort and joy at Christmas, but with the high costs of food and utilities, many will find their holiday season stressful and difficult. We work with thousands of families across the country, and from the research findings and feedback from our frontline staff, we know only too well the challenges families are facing.
“It is a stark reality that one in seven parents won’t be able to afford gifts for their children this Christmas, and that for over half of parents/carers, they expect that their mental health and wellbeing will be negatively affected, due to the worry of financial constraints.”
Mum, Cathryne, said: “At the moment I can’t work so I could never afford the gifts my children were given by people donating to the Toy Appeal. It takes away the guilt I feel as no parent wants to be in that position.”
David Holmes CBE adds: “It does seem, this year, that Christmas magic is in short supply, but this is where Family Action comes in. This Christmas we’re offering a sleigh load of practical and emotional support to families through our FOOD clubs, financial grants, FamilyLine, and our Christmas Toy Appeal.”
“By supporting our ‘Make Theirs Magic’ campaign, people can help with a special gift that could bring Christmas cheer to a child and their family. Together, we can keep the magic of Christmas alive. Thank you.”
To make a difference and contribute to ‘Make Theirs Magic,’ visit Family Action’s donation page. Your support can help bring joy to families in need this festive season.














