Mars have announced they will be offering up boxes of Celebrations this Christmas, without the Bounty bar included.
Mars said the move was based on research that found 40% of people hate the coconut-flavoured bar.
This move follows on from last year when the chocolate manufacturer introduced a return scheme for unwanted Bounties.
Emily Owen, Mars Wrigley’s Head of Celebrations Festive Cheer said: “Christmas is the time for giving – but it seems this year, the British public are keen for us to take away… Bounty.
“Last year, we gave customers the opportunity to return their unwanted Bounty chocolates.
“Now, off the back of public demand, we’re trialling taking them out of the tub altogether. You don’t know what you’ve got until it’s gone!
“And to those loyal (and secret) Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”
The ‘no Bounty’ boxes will be available in selected Tesco stores from next week.
