Supermarket giant Asda is trialling its first loyalty scheme in 16 stores but unfortunately not in Swindon just yet.
The chain said that the scheme is still in the test phase of its new loyalty initiative, with no rollouts to further stores announced yet.
Asda is one of the few major grocers that doesn’t offer an all year round food-based loyalty scheme for its shoppers although after a successful pilot with over 2,000 staff taking part that may be about to change.
Customers at selected stores across West Yorkshire and the West Midlands can download the ‘Asda Rewards’ app on their smartphones and begin to build up a ‘cash pot’ each time they purchase a ‘star product’ or complete an in-app ‘mission’ when shopping in one of the 16 trial stores.
Customers using the app will be able to earn rewards when buying selected branded and Asda own-label star products, including many core everyday grocery lines, beers, wines, spirits and household cleaning and pet products. Customers will also be rewarded for shopping across a range of brands, such as Cadbury’s, Heinz, Pampers, Budweiser, Gillette and many more.
As well as earning rewards for buying the products they love, Asda shoppers will also be able to add to their cash pot by completing in-app missions, such as buying five fruit and veg items to unlock their “5 a day badge” and be rewarded £1 into their cashpot, or spending £15 on pet products to get £3 back as a reward.
Matt Mclellan, Vice President Customer Proposition & Planning, said: “We know our customers want the best possible value when shopping with us, especially as household budgets become stretched. Our Asda Rewards trial rewards our loyal customers with pounds not points for buying the products they love. We hope that our customers will enjoy building up their cash pot during the trial and spending it on whatever they like in store – or saving it for the all-important Christmas shop.”
