In a bid to provide respite during the ongoing cost of living crisis, Asda has taken a significant step by reducing prices on more than 400 of its own-brand products.
This reduction includes essential items like bread, cheese, and nappies, all aimed at supporting customers through these challenging times.
On average, the supermarket giant has lowered the prices of its own-brand goods by 11%. This follows a previous price reduction on 200 items in July, highlighting Asda’s commitment to its customers’ financial well-being.
The price adjustments took effect from August 24th, both in-store and online, offering shoppers immediate relief.
Asda’s Chief Commercial Officer, Kris Comerford, shared insight into this initiative, stating, “While the headline inflation rate may have eased slightly last month, our own data tells us that many customers are continuing to struggle with rising living costs.
“We have targeted this latest price investment on the products that our customers buy week-in and week-out, to help their shopping budgets stretch further.
Comerford went on to say that Asda was working closely with suppliers to try and cut costs, “we’re also continuing to work closely with our suppliers and whenever there is an opportunity to pass on commodity price savings to customers we will do so.”
Highlighted Asda Price Cuts
SMA PRO Follow on Milk 6+ (200ml): Old price – £1.05; New price – 90p
Asda Beef Meatballs (640g): Old price – £4.75; New price – £3.80
Asda 8 Flavourful Pork Sausages (454kg): Old price – £2.30; New price – £2.15
Asda Tender Chicken Breast Fillets (1kg): Old price – £6.95; New price – £6.60
Asda Succulent Chicken Leg Quarters: Old price – £3.35; New price – £2.60
Asda Little Angel Comfort & Protect Nappies (various sizes): Old price – £3.25; New price – £2.99
The Bakery at Asda White & Wheat Loaf (800g): Old price – £1; New price – 75p
The Bakery at Asda 6 Soft White Rolls: Old price – £1; New price – 80p
Hellman’s Real Squeezy Mayonnaise 235g: Old price – £2; New price – £1.85
Heinz Spaghetti Hoops 4x400g: Old price – £3.50; New price – £3
Heinz Tinned Spaghetti 4x400g: Old price – £3.50; New price – £3
Heinz Chopped Tomatoes 4x400g: Old price – £4.75; New price – £3.50
McCain Naked Oven Chips Crinkle Cut (1.7kg): Old price – £3.70; New price – £3.50
Asda 30 Omega 3 Fish Fingers (900g): Old price – £4.50; New price – £3.70
Asda Mature Cheddar Cheese (400g): Old price – £3.20; New price – £3
Asda Tangy & Sweet Orange Juice (1.75ltr): Old price – £2.60; New price – £2.25
Asda 6x 125g Strawberry Yoghurts: Old price – £1.35p; New price – £1.20
Asda’s commitment to affordability remains resolute. With these reduced prices, Asda continues to play a vital role in supporting communities across the nation.
