In today’s housing landscape, apartment living has emerged as a popular choice, whether it’s for those embarking on their homeownership journey or individuals seeking to downsize and embrace a lifestyle of newfound freedom – be it relaxation, reduced working hours, or travel adventures.
But mastering the art of maximising space in an apartment requires careful consideration before moving in and a touch of creative ingenuity once settled. We delved into the world of interior design with the team at Barratt Homes, exploring how their designers at Show Business Interiors transformed their show home apartment in Swindon, uncovering the secrets to making the space truly shine.

- Streamline Your Belongings: When entering your apartment, think ahead about what you bring along. Often, less is more as you tailor spaces to suit your lifestyle. While inherited or previously-owned furniture may hold sentimental value, it might not necessarily fit the space. Modern apartments, like the one showcased here, boast ample built-in storage in bedrooms and living areas, affording you the flexibility to furnish accordingly and stamp your personality on the space.
- Play with Colour: Opt for neutral paint hues to enhance light reflection and cultivate an open, airy ambiance. Inject pops of colour onto this neutral canvas to reflect your individuality. Sira van der Linden from Show Business Interiors recommends introducing one or two accent colours strategically, as seen in the bedroom with soft furnishings and contemporary lighting. Muted tones, such as brown, blue, dark grey, and green, foster a serene atmosphere, steering clear of overpowering primary colours.
- Strategic Furniture Placement: Resist the urge to push furniture against walls in a bid to maximise space. Instead, leave breathing room around key pieces like beds and sofas to evoke a sense of expansiveness. Thoughtfully arranging furniture in open-plan living areas delineates zones for dining and relaxation, fostering a harmonious flow.
- Blinds and Curtains Combo: Strike a balance between functionality and aesthetics with a blend of blinds and curtains in complementary shades. In the open-plan setting, Sira has expertly employed both to delineate the kitchen/diner from the lounge. Extending curtain poles beyond windows ensures ample natural light floods in, accentuating garden views and maintaining privacy.
- Banish Clutter: With abundant storage solutions on offer, keeping clutter at bay is a breeze. From coats to crockery, everything finds its place, allowing cherished items to take centre stage on clear surfaces, drawing the eye and enhancing the overall aesthetic.
This show apartment at Orchard’s View at Wichelstowe beckons for exploration, with only one apartment remaining in this phase of the development. Barratt Homes offers a range of apartments for sale at Wichel Fields in Wichelstowe.
Photos courtesy of Julian James.














