Swindon Town FC has this afternoon announced Adidas as the club’s new teamwear brand for the upcoming 2024/2025 season.
This partnership marks the end of a nine-year collaboration with Puma. The new agreement, forged with Pro:Direct and Adidas, promises an expanded range of merchandise for fans, coupled with loyalty schemes aimed at boosting the club’s revenue.
Adidas, Europe’s largest sportswear manufacturer, already partners with several prominent clubs in the Premier League and EFL. Swindon Town FC is proud to join this elite group, reflecting a significant step forward for the club. As part of the agreement, Pro: Direct will feature on the front of the first team’s training wear, showcasing a respected and established brand as a key partner.
James Watts, Swindon Town’s Chief Commercial Officer, expressed his excitement about the partnership: “Adidas is a hugely respected brand globally, and their impressive portfolio of football partnerships underscores their prestige. This collaboration with Adidas and Pro: Direct provides a clear vision for enhancing all our retail operations.”
Adam Parker, Category Leader of Clubhouse and Partnerships at Pro: Direct, shared his enthusiasm: “We are proud to partner with Swindon Town Football Club. At Pro: Direct, our mission is to deliver speciality, choice, quality service, and expertise across all sports. We are committed to excellence for the players, the team, and the Swindon Town FC community. We look forward to a successful launch of the new kits and training range.”
Further details regarding the new kits and merchandise will be released in due course.
