Tesco has pulled more than half of Heineken’s beer and cider range after the brewer tried to increase prices on the products following the Brexit vote according to a report in The Grocer..
The supermarket has scrapped 31 of the company’s brands including Amstel, Sol, Tiger and Kingfisher and is now stocking only 22 of the 53 it was selling at the start of the year.
The Dutch-based brewer in January announced plans to increase prices by an average of 6p per pint blaming “prevailing economic conditions” following a 15 per cent fall in the value of sterling since the EU referendum.
This isn’t the first time Tesco stood up to suppliers removing products after they tried to hike up prices. Earlier this year removing Unilver brands Marmite, Pot Noodles and PG Tips when the supplier threatened to raise prices by 10 per cent after the Brexit vote.
The row was resolved within a day and stocks were restored to the website.
A spokesman for Tesco has dismissed the products’ removal was due to cost increases commenting that the change was designed to better match its range of beers and ciders with the demand from customers.
