Swindon Town Football Club has presented the new home kit for the upcoming 2023/24 season to fans, once again designed in collaboration with PUMA.
Drawing inspiration from Swindon’s iconic Magic Roundabout, the new home kit boasts a visually captivating pattern of circles and pentagons etched into the fabric of the shirt paying homage to the town’s distinct world-renowned landmark.
This year’s home kit features a new main sponsor, with MiPermit, the leading parking company, joining forces with the club in a groundbreaking agreement that has set a new record for Swindon Town.
First City Care Group, last season’s front-of-shirt partners, will now have their logo displayed on the back, positioned below the locomotive element of the club’s crest which also adorns the upper back of the shirt.
Swindon Town’s CEO, Rob Angus commented on the release: “We are really excited about the new home kit for the 2023/24 season which reflects the proud of history of our Town with references to our railway heritage and the world renown and iconic, Magic Roundabout which recently passed its 50 year old birthday.”
We hope our supporters like the unique design of our home kit and continue to support us by buying it in their numbers. Kit launches are never easy and behind the scenes can be a logistical challenge but I am proud of the way our backroom team have faced into these challenges to enable the home kit to be launched ahead of pre-season.
Further news of the launch of our new away kit will follow in the coming month. Thanks for all your support and COYR.”
Fans are able to purchase the kit either online or by visiting the County Ground store, which will be open from 10am to 6pm today, June 29th.
