Tesco shoppers in Swindon are being called upon to support a life-saving cause this April, as the supermarket chain once again joins forces with The Natasha Allergy Research Foundation to raise funds and awareness for food allergy research.
Running from 21st to 28th April as part of Allergy Awareness Week, the campaign will see 10p donated to the charity for every one of more than 151 Free From and Tesco allergy medication products purchased in-store or online. From gluten-free snacks to dairy-free meals, these everyday items could help change lives far beyond the checkout.
In addition, from 21st April through to 4th May, customers can choose to round up their shopping at Tesco’s self-service tills to the nearest pound, with the difference going directly to Natasha’s Foundation – the UK’s only allergy-focused medical research charity.
The Foundation was created in memory of Natasha Ednan-Laperouse, who tragically lost her life at just 15 years old after suffering a severe allergic reaction to a baguette which did not display sesame as an ingredient. Since then, her parents Tanya and Nadim have become tireless advocates for change, and their work continues to impact national policy, education and awareness around food labelling and allergy safety.
Speaking on the continued partnership, Tanya and Nadim said:
“Food allergies are not a choice or a preference. They are serious, unpredictable conditions that can be life-threatening. We’re grateful to Tesco and its customers in Swindon and across the country for helping us to raise both awareness and vital funds.”
Earlier this year, the Foundation launched its Allergy School programme, providing education and expert-led resources to help schools create safer spaces for children living with food allergies.
Tesco’s Head of Health Campaigns, Oonagh Turnbull, added:
“Our Free From range isn’t just about removing allergens – it’s about making delicious food accessible to more people. With this partnership, every item sold and every penny rounded up makes a real difference.”
Products in the range include customer favourites such as the Tesco Free From Confetti Cake, Red Berry Granola and Pepperoni Pizza. Whether trying something new or picking up regular essentials, every Free From product sold brings the charity closer to its goal: to #MakeAllergyHistory.
For more details on the Tesco Free From range, visit Tesco Free From
