A Swindon woman completing an apprenticeship at Amazon’s local fulfilment centre is encouraging others to consider the route as part of National Apprenticeship Week (9–15 February).
Shai Coleman, who lives in the town, works in the HR team at Amazon’s Swindon site and is nearing the end of her HR People Professional apprenticeship, delivered in partnership with the University of Exeter.
After graduating in psychology in 2019, Shai had not planned a career in human resources. When the pandemic hit, job opportunities became scarce and she joined Amazon as an associate, alongside her husband, who had secured a graduate role with the company.
“I didn’t expect to stay,” she admits. “But I realised quite quickly that I liked the pace.”
Although her first attempt to move into HR was unsuccessful, managers saw potential and offered her an entry-level position. From there, she progressed into a permanent HR role, later relocating back to Swindon when the town’s fulfilment centre opened.
Now balancing work with family life — including raising two young children — Shai decided to take on an apprenticeship to build on her practical experience.
“I fell into HR like a lot of people do,” she said. “I didn’t have formal qualifications in it. After taking time out for maternity leave, I wanted something that showed I’d developed professionally and gave me confidence in what I’d achieved.”
The apprenticeship opportunity, she says, arrived at the right moment.
“To do something like this independently, especially with two children at home, would have been very difficult. Being able to study alongside my job makes it realistic.”
Shai credits flexible working arrangements and support from her manager and team for making the balance possible.
“The team understands that many of us are parents. They’ve been supportive and practical about helping me manage work, study and home life.”
Diagnosed with autism in 2023 while on maternity leave, Shai describes the experience as transformative.
“For years I didn’t know. Since the diagnosis, I’ve started to see it as a strength. I enjoy problem-solving and focusing deeply on issues. The fast pace suits me.”
She says returning to work after her diagnosis felt daunting, but she found reassurance in the support around her.
“My manager understands my strengths and where I might need adjustments, without treating me differently. That makes a huge difference.”
Now approaching the end of her apprenticeship, Shai says the experience has strengthened her confidence and opened up future possibilities.
Her advice to others, particularly those who are neurodiverse or unsure about their next step, is straightforward.
“Studying while you work makes sense. It links directly to what you’re doing day to day. And there are people who will support you along the way. Sometimes you just have to take the chance.”
Amazon’s apprenticeship programme is currently open for applications. The company also runs a supported internship programme aimed at young people with special educational needs and disabilities, combining classroom learning with practical workplace experience.
