As the festive season approaches, NHS services across Swindon, Wiltshire, Bath and North East Somerset are bracing for an exceptionally busy Christmas week.
Swindonians are being asked to play their part by selecting the most suitable care options to alleviate pressure on healthcare facilities.
The region’s three major hospitals – the Great Western Hospital, the Royal United Hospital in Bath and Salisbury District Hospital – have already experienced a surge in demand, with 10% more patients compared to the same period last year. With reduced GP and pharmacy hours over the holiday period, NHS leaders anticipate further strain.
Dr Barry Coakley, Deputy Chief Medical Officer for the Integrated Care Board, stressed the importance of public support:
“Lots of people feel unwell at Christmas, but most seasonal illnesses and minor injuries can be managed at home with rest and over-the-counter remedies. Using NHS 111 online can provide instant advice tailored to individual needs and often avoids unnecessary visits to hospitals.”
Key Advice for the Festive Period
- Use NHS 111 Online: For advice on minor ailments and guidance on where to seek help if needed.
- Pharmacies: Some will be open on Christmas Day, Boxing Day, and New Year’s Day to provide on-the-spot advice and dispense emergency prescriptions. Details are available at www.bsw.icb.nhs.uk.
- Serious Illness or Injuries: Seek immediate help to prevent worsening conditions, particularly after bank holidays when hospitals often become overwhelmed.
Mental Health Support
For those struggling with mental health over the holidays, local services such as Breathing Space in Bath, The Junction in Swindon, and the Riverside Sanctuary in Salisbury will remain open throughout the festive period. Information can be found on the Avon and Wiltshire Mental Health Partnership NHS Trust website at www.awp.nhs.uk.
As the NHS prepares for a challenging holiday season, the message is clear: with a bit of preparation and by making informed choices, the public can make a meaningful difference to help the healthcare system cope.
