Swindon Borough Council have this afternoon revealed they are exploring ways of unblocking Rodbourne congestion hot spot at the junction of Rodbourne Road and the Bruce Street Bridges roundabout.
The Council is looking to introduce a range of short-term and long-term measures to ease congestion in the local area following feedback from local residents.
A feasibility study is currently being commissioned which will look at introducing a new dedicated left turning from Rodbourne Road on to Great Western Way at the Bruce Street Bridges junction.
It is hoped the proposed new lane will make it easier for traffic travelling from Rodbourne to join up with Great Western Way, reducing queues along Rodbourne Road.
The study will be completed over the coming months and will assess the impact on traffic and the effect on local traders and residents.
Councillor David Renard, Leader of Swindon Borough Council, said: “The congestion issues at peak times in Rodbourne are not easy to fix and, unfortunately, there is no magic wand I can wave to ease residents’ concerns.
“However, what I can guarantee local people is that we will do everything that we can to try to solve this complicated situation, which has ultimately been caused by the overwhelming success of the Designer Outlet Centre.
“We have looked at the Bruce Street Bridges junction to see what modifications can be made and the dedicated lane to link Rodbourne Road with Great Western Way is certainly one option we are keen to explore, which is why this week my Cabinet colleague, Cllr Penny, asked officers to commission the feasibility study.
“The Urban Traffic Management Control system we are working on will also help us control traffic flows along Great Western Way and enable us to keep traffic flowing more freely out of Rodbourne, but again this solution will take time.
