There’s a fresh face at the helm of one of Wiltshire’s most scenic escapes. Cricklade Hotel & Spa, just a stone’s throw from Swindon, has announced the appointment of Neil Parry as its new General Manager.
Set within a sprawling 33-acre estate overlooking the Wiltshire countryside, Cricklade Hotel & Spa is well-regarded for its blend of country charm and modern luxury. With 45 bedrooms, a refurbished spa, elegant dining spaces and its own footgolf course, the venue is a staple of relaxation and hospitality for locals and visitors alike.
Mr Parry brings with him a wealth of experience from a career steeped in hotel operations. He joins Cricklade from his role as Director of Operations at Crest Hotels, having also served in senior positions at voco St David’s in Cardiff and De Vere Tortworth Court.
Now settling into life in Wiltshire, Neil said:
“I’m thrilled to take on the role at Cricklade Hotel & Spa. With such a passionate team and exciting plans for future development, it’s a brilliant time to be part of this journey. We’ve already partnered with new suppliers and introduced systems to improve service delivery, and we’re focused on enhancing the overall guest experience across the estate.”
Known for his hands-on leadership style, Neil was previously listed in the Boutique Hotelier Power List in 2022 and played a key role in driving recovery and growth following the pandemic. At Cricklade, he’ll oversee all operations, support team development and help drive forward plans for expansion and refurbishment.
The hotel’s current offerings include the stylish Fritillary Spa, an elegant restaurant, sun-soaked Conservatory Terrace with its very own pizza oven, and peaceful gardens – all nestled within a truly picturesque setting on the edge of the Cotswolds.
Whether it’s a romantic weekend, spa day, or just a slice of pizza with a view, Cricklade Hotel & Spa is set to evolve under Parry’s guidance – but without losing any of the charm that’s made it so well-loved.
For more details or to book your stay, visit www.crickladehotel.co.uk/?ref=TheSwindonian or ring 01793 750 751.














