In a heartwarming display of community spirit, the recent Julia’s House SwinDogs charity auction in Swindon’s STEAM Museum exceeded all expectations by raising an astonishing £165,800.
The art trail saw more than 3,000 participants download the Swindog app in the first weekend to embark on an adventurous quest, tracking down these charming canine creations throughout the town. It is estimated that throughout the summer, a staggering 6,500 miles were walked as eager players sought out these delightful art pieces.

Among the early participants was 11-year-old Ryan Hall, accompanied by his mum from Badbury Park. Their determination and enthusiasm led them to become the first to complete the Swindogs trail on the very first day. Ryan shared his excitement, saying, “I’ve enjoyed going around collecting the Swindogs. It’s been really exciting, and my favorites have been the space dog, Cosmo the Space Dog, and the pink and purple one, Creative Twist, by the station. It feels pretty nice to be the first person to complete The Big Dog Art Trail, and I wasn’t expecting it.”
The final event saw around 3,500 visitors flock to Swindon’s STEAM Museum over the past weekend to bid a fond farewell to the 72 hand-painted Swindogs and Swinpups. These enchanting sculptures had captured the imagination of both young and old throughout their time on public display before they went up for auction.
The auction itself, hosted by the charismatic auctioneer and television personality Charles Hanson, was a true spectacle. Julia’s House CEO Martin Edwards took the stage to emphasise the profound impact of art in the charity’s respite care for seriously ill children. He noted, “You are not just buying a work of art; you are buying a symbol of the magic moments we create. Tonight, you have the chance to make a difference in the life of a child.”
The highlight of the auction was Lot 13, “Penny for your Thoughts” by Jane Morgan, sponsored by Annabel Karmel. This unique creation, crafted from pennies, fetched an impressive £15,000. Other Swindogs found new homes with prices ranging from £800 to £7,000 each, demonstrating the tremendous generosity of the attendees and also those bidding online.

The event also showcased the artistic talents of mother and son duo, Judy and 12-year-old Morgan Guillery, whose dogs “Love Grows” and “Steam Pup,” collectively sold for £7,500.
Julia’s House, the local children’s hospice charity, provides vital care to seriously ill children and their families across Wiltshire and Dorset. The success of the Julia’s House SwinDogs auction not only celebrates the region’s artistic prowess but also underlines the incredible impact of collective efforts in supporting children’s hospice care. With the funds raised,
Julia’s House can continue to be a lifeline of care for those who need it most, making a profound difference in the lives of children and their families.














