Asda has launched a range of new ‘winter warmer’ initiatives to support customers struggling with the cost-of-living crisis this winter.
The new winter initiative is designed to help struggling community groups with cost related pressures and will run alongside the current ‘Kids eat for £1’ offer, which served over 550,000 meals to children in June.
The supermarket is offering those aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of its 205 cafes all day and every day throughout November and December.
In addition to their targeted support for pensioners, Asda’s charity the Asda Foundation is providing funding worth £500k to support community groups that are struggling with rising operating costs or increased demand for their vital services in the current climate.
Individual grants worth up to a maximum of £2,000 are available and priority will be given to groups and charities that need financial help to cover increased energy costs or who want to use their facilities to create ‘warm banks’ – spaces where people can keep warm this winter if they can’t afford to always heat their homes.
Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.
“We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most. Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”
