Wiltshire Police are investigating a theft from B&M in Swindon which occurred shortly after 5:30 pm on 14 May 2018.
A man selected various items including cosmetics and household products with a total value of £291 and left the store without making any attempt to pay.
The CCTV image is of a man that officers would like to speak to in connection with the incident.
Anyone who has information is asked to contact PC Angela Holden at Gablecross Police Station on 101 quoting reference 54180043148. Alternatively call Crimestoppers 0800 555 111 where details may be left anonymously if preferred.