Business owners who find marketing a mystery can get on the right track thanks to a new programme being launched next month.
Kaye King, of Quercus Marketing, is launching a group marketing programme in March, which will bring together up to six business people to work through the marketing maze under Kaye’s expert guidance.
The three-step Making Sense of Marketing programme – which starts on March 14 with a three-hour morning workshop and follow up workshops on March 28 and April 11 – will take place at the Cirencester Growth Hub, next to the Royal Agricultural University.
“Marketing is a large and important part of the business mix but often business owners just don’t know where to start,” said Kaye, who set up South Cerney-based Quercus Marketing in 2016after a long and successful career working with big name marketing agencies. “The default position can be either to do little or no marketing, or waste time and money on a scattergun approach which simply isn’t effective.
“My approach is that marketing isn’t rocket science and it really doesn’t have to be complicated. With the right tools and support, and by putting a strategy in place, all business people can confidently take on their own marketing. After all, they are the ones who know their business best.”
At the end of the course, participants will have produced a 90-day marketing plan, honed their target audience and created consistent key messages.
Kaye added: “I know how easy it is to attend workshops and then slip back into old habits as soon as you’re back at your desk – I’ve done it myself. To make sure this doesn’t happen, there will be lots of accountability and support between sessions and this carries on after the course.”
For more information about the Making Sense of Marketing programme, which costs £297, visit https://www.quercusmarketing.co.uk/or email firstname.lastname@example.org.